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About the Blue Collar Business Podcast

The Blue Collar Business Podcast is hosted by Sy Kirby - owner of Sy-Con Excavation and Utilities. The podcast shares raw and authentic stories and strategies for building successful blue-collar businesses. It covers a range of topics such as project management, construction estimation, digital marketing, and business integrity, specifically targeting industries like construction, excavation, oil and gas, and more. With each episode, listeners gain practical insights designed to help grow and strengthen every aspect of their blue-collar businesses.

Notable Guests

Daniel EllisSenior Vice President Civil - DevelopmentCrafton Tull

RJ BurrPresident & CEOPanex Oil and Gas

Andrew DeeterOwner - Deeter Construction

Audience & Reach

Sy-Con's YouTube Channel

22k+

165,000+

Subscribers

Views

Podcast Analytics

*In the last 6 months

24,000+

383,000+

2,045+

Total 

Views/Listens

Following

Impressions

Why You Should Consider Sponsoring the Pod

Partner with the Blue Collar Business Podcast and tap into a passionate and engaged audience of hardworking entrepreneurs in the trades. Our listeners are builders, makers, and doers who rely on our show for actionable advice, industry insights, and inspiring stories. By sponsoring our podcast, you'll reach a dedicated community of decision-makers actively seeking solutions to grow their businesses, boost their bottom line, and overcome the unique challenges facing blue-collar industries today. Align your brand with the trusted voice of the Blue Collar Business Podcast and connect with a loyal audience hungry for knowledge and eager to support businesses that support them.

Benefits of Sponsoring a Podcast

Targeted Reach

High Engagement

Cost Efficiency and Flexibility

 Podcasts cater to specific niches, allowing advertisers to reach a well-defined audience that aligns with their product or service. This targeted approach increases the likelihood of engaging listeners who are already interested in related topics.

Listeners often have a strong connection with podcast hosts, making them more receptive to ads delivered during the show. This trust, combined with the focused listening environment, leads to higher ad recall and effectiveness compared to other mediums.

Podcast ads are typically more affordable than traditional media, offering a great return on investment. Advertisers also benefit from flexible ad placements, such as pre-roll or mid-roll, which can be seamlessly integrated into the content for a more natural feel.

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